How our Announcers Keep Your Weather Up to Date
Most stations run UnattendedWeather.Com software in the same
computer they use for production. It can run on
any Windows 7, Vista or XP computer in your station
that has an always-on Internet connection.
Stations that have Internet access in their on-air studio can run it there.
Others run it on an ordinary office computer.
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Your UnattendedWeather.Com voices have pre-recorded virtually
every possible weather forecast, time and temperature.
Each voice uses 5 GB of hard drive space.
Then our software picks the right sentences based on
forecasts from Internet weather sources.
All recordings are CD quality uncompressed stereo from
high quality studios. We never use low quality MP3s or
telephone audio.
Click here to hear samples.
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With most automation systems, your jingle or music bed can be added
if desired. The finished 'cast overwrites an older version
on the hard drive every time the temperature or forecast
changes. Our technology means no wiring is needed and there's no equipment to buy.
Your weather airs through the same digital system
and sound card as your commercials so your sound is consistent.
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Your digital system
handles all playback, commercial
insertions, sponsorship credits and logging the same
way your station handles spots and everything else. There's
no extra work needed for
weather sponsors.
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Another benefit
of UnattendedWeather.Com is that each of your stations can
follow its own policy, have different lengths, content guidelines
and air weather with different voices concurrently on every station in
your cluster.
Several times each hour, and again seconds before every scheduled weathercast,
our software updates your
National Weather Service and/or Weather Underground observations.
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Make Extra Money from Weather Sponsors
Our voices make your weathercasts attention-getting vehicles
to sell sponsorships at premium rates and long term
contracts.
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Many stations generate new revenue by selling
weather packages of current temperatures at advertiser locations.
Each 'cast
can pick a few locations from participating
sponsors. For example, your weather might end with "Now
it's 74 at the Northtown Food Market on the bypass
highway, 72 at Westway Ford on West Main Street, 75 at
the Bank of Gibralter on East Main Street, and 73 here
on the south bypass at WXXX."
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Be sure to have these weather sponsors display classy
signs or trophies that you provide with your logo
certifying them as "Official WXXX Weather Watch Stations."
Also, include weather data over a photo of the
sponsor's location on your station's
and the advertiser's websites.
For these locations, an optional
sensor with Internet connection can be installed at each
location for current readings. Often there's a Weather
Underground observation station close enough that the merchant
doesn't have to buy a sensor.
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Safe and Secure
A firewall or proxy server is a good idea
for all computers on
the Internet. However, UnattendedWeather.Com only pulls content
from secure NWS or WU sites, so the firewall software built into Windows 7, Vista or XP
can prevent potential hacks. With hundreds of sites, we've never had a virus
on any client weather computer.
Our service has several advantages over distant providers
because the audio is generated on the same computer that's
recording all your production. Of course, the XML data feed can be read
just as well with dial-up Internet as something faster, so our
system works for clients who don't have broadband available
(such as some transmitter sites).
Setup is 99% automatic. Our knowledgeable
tech support people remotely do the other 1% of the setup for you.
For our new customers anxious to get started (and those of you who really
research something before you commit)
click here to download the UnattendedWeather Operations Manual.
(Requires a free Adobe
Acrobat Reader.)
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